Journalism & Mass Communication

Topics (14)

• 1
  Mass Communication Theory
• 2
  Reporting & News Writing
• 3
  Editing & Layout
• 4
  Broadcast Journalism
• 5
  Media Laws & Ethics
• 6
  Digital & Social Media
• 7
  Introduction to Mass Communication

  Lasswell, Shannon-Weaver, Osgood, Schramm, Newcomb, Westley-McLean and Gerbner models.

• 8
  Mass Communication Theories

  Schramm's four normative theories, spiral of silence, uses and gratifications, hegemony, hypodermic needle, two-step flow.

• 9
  Global / International Communication

  Cultural imperialism, North-South information flow, McBride Commission and international communication in the internet age.

• 10
  Media and Society

  Mass media and social change, media as a social system, media freedom and democracy, media as an awareness agent.

• 11
  Mass Media in Pakistan

  Historical review, employer-employee relations, government-press relations, 24/7 television, new radio.

• 12
  Development Support Communication

  Dominant and alternative paradigms of development, community development, glocalization and social marketing.

• 13
  Public Relations

  Concept and history, PR in Pakistan, PID, PR as a tool for governance, methods and PR ethics.

• 14
  Media Laws and Ethics

  History of media laws in Pakistan, libel and defamation, PEMRA, Press Council, Citizens Media Commission and Press Code of Ethics.

The reading list straight from FPSC's revised Journalism & Mass Communication syllabus. Build your core preparation around these texts — examiner-favoured references that questions are routinely drawn from.

1. 1

   Broadcast Regulations: The German Example

   Herbert Metzger (FES)

2. 2

   Communication Models for the Study of Mass Communication

   Dennis McQuail & Swen Windahl

3. 3

   Convergence Culture: Where Old and New Media Collide

   Blackwell Publishing

4. 4

   Communication Theories: Origins, Methods and Uses in the Mass Media

   Werner J. Severin and James W. Tankard Jr.

5. 5

   Diffusion of Innovations

   Everett M. Rogers

6. 6

   Ethics in Journalism: A Reader on Their Perception in the Third World

   Michael Kunczik (ed.)

7. 7

   Handbook of International and Intercultural Communication

   Gudykunst & Mody

8. 8

   McQuail's Mass Communication Theory

   Denis McQuail

9. 9

   Media and Society into the 21st Century: A Historical Introduction

   Blackwell Publishing

10. 10

    Media/Impact

    Wadsworth/Thomson Learning

11. 11

    Media Now: Communication Media in the Information Age

    Wadsworth/Thomson Learning

12. 12

    News Media and Journalism in Pakistan

    Altaf Khan

13. 13

    News Media and Journalism in Pakistan and Germany (Ed.)

    Altaf Khan

14. 14

    Participatory Development

    Arif Hasan

15. 15

    Political Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election

    Palgrave Macmillan

16. 16

    Political Communication in Asia

    Routledge

17. 17

    Precision Journalism: A Reporter's Introduction to Social and Science Methods

    Rowman and Littlefield

18. 18

    Report and Recommendations of the Media Commission, appointed by the Supreme Court of Pakistan, 2013

    FES Islamabad

19. 19

    Reporting the Frontier: Media Capacity Building for Peace in Pakistan's Tribal Areas

    Altaf Khan

20. 20

    Writing, Directing, and Producing Documentary Films and Videos

    Southern Illinois Press

21. 21

    Directing the Documentary

    Focal Press

22. 22

    Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films

    Focal Press

23. 23

    Principles of Editing

    McGraw-Hill

24. 24

    Journalism: Principles and Practices

    Vistaar Publications

25. 25

    The Handbook of New Media

    Sage

26. 26

    Applying Communication Theory for Professional Life: An Introduction

    Sage

27. 27

    Controversies in Contemporary Advertising

    Sage Publications

28. 28

    Public Relations Writing & Media Techniques

    Harper Collins

29. 29

    Telecommunications Policy in Pakistan

    Telematics and Informatics

30. 30

    Guaranteeing Copyright — Media Manager's Guide to Pakistani Broadcast Law

    Internews Pakistan